- Friendly and yet unassuming
- Inviting and not bossy
- Grateful and not dismissive of customer’s time
- Personal and not formal
- Respectful and not degrading
- Open and not final
3 STEP GUIDE TO COMMUNICATING WITH YOUR CUSTOMERS AS A STARTUP
A lot of companies get their communication strategies wrong because think an authoritative voice is believable and miss the fact that a human voice is so much more desirable.